ABOUT US
Operating since 2017, Ashtad has been responsible for the development of a number of popular brands in a variety of industries. Specialising in the identification and monetisation of niche opportunities, we operate globally with a particular focus on underserved regions with limited access to the western marketplace.
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PROCESS
We have developed significant experience in delivering our core services. Our international network is the backbone of the company, providing pain-free access to global marketplaces once a new product or range is developed. Meanwhile, our agile team moves swiftly to adapt to changing conditions.
EVALUATION
PRODUCT
MARKET
Thorough research and planning is required at the outset of product development. Finding an unmet demand is the start, but a realistic assessment of whether we can meet that demand is vital.
Whether a product needs to produce a certain result, contain a particular ingredient or possess another unique characteristic to stand out is critical and must be identified early in the development process.
Selling to different regions requires a thorough understanding of unique regional influences, such as temperature and humidity, but also competition, distribution opportunities and trends. Cultural sensitivity is also part of the consideration. It is important not to produce products that may offend, or be otherwise unmarketable.
REGULATORY
Awareness of all local legislation and methods of enforcement is essential to entering a market. With the support of our global network, we specialise in overcoming bureaucratic obstacles and impediments including customs processing and cross-border distribution.
MANUFACTURE
QUALITY CONTROL
When you have a reputation for quality it counts for a lot, particularly when dealing with new partners. Our quality control process is thorough and objective, ensuring we supply only the highest calibre of products and deal with disputes fairly.
EXPERIENCE
Our existing brands have allowed us to build up strong relationships as part of a global network of supply partners from the Far East to Europe. We have a firm grasp of the entire process of developing an idea and bringing it to market.
PRICING
Thanks to our extensive network and experience we have a range of suppliers to choose from, meaning we can ask for and obtain preferential terms. This is important as we work towards commercially viable price points on all projects.
CONTINUITY
It is important to know that goods can be supplied when required without stock shortages or other issues arising. We only work with reliable providers who have proven capable in this area.
MARKETING
BRANDING
LAUNCH
Companies in the retail sector need their products to be instantly recognisable. We work with a dedicated team of professional graphic designers and artists to create branding that cuts through and sticks in the mind.
We have significant experience launching new products and brands and are skilled in the use of Social media, Digital marketing and Influencer marketing to achieve positive exposure.
ONGOING
LOGISTICS
Our global network and extensive experience helps us transport and warehouse large amounts of product painlessly and efficiently.
EXPANSION
Developing a brand after launch requires a dedicated process. Identifying new and relevant opportunities allows horizontal growth while increasing market share.
MANAGEMENT
Your brand won’t look after itself. It is important to maintain and continue to develop fresh interest even following early success. We analyse key KPIs and analytics to identify areas of potential growth.